💡Tell us a bit about yourself?💡

➡️ For the past 15 years I have worked in the fashion industry. I’ve just moved back  home to Sweden from Denmark where I worked as International Sales Manager at Bestseller/Vila. As a person I’m passionate about meeting new people. Married, mother of 4 children.

💡What are you most excited about when working for Ridesum?💡

➡️ To be part of creating the largest community for riders and trainers, where they can  gather to do business, and inspire each other.

💡Who inspires you and why?💡

➡️ I get inspired by a lot, mostly by people who dare to challenge themselves and others.

If you dare to be curious, the world will get bigger!

💡If you had a slogan – what would it be?💡

➡️ “We were born to be real not to be perfect.”

This or that with Ulrika!

Dressage or showjumping?

City life or country life?

Candy or ice cream?

Cats or dogs?

Early mornings or late nights?

Coffee or tea?